Christmas is the best time to sell?!

By Polly Stocks

There are only four weeks left until Christmas, is that enough time to sell your house?

 Yes! Christmas can be one of the best times to test the property market.

Property expert, Andrew Winter, of Selling Houses Australia, said he even sold his own home once on Christmas Eve.

“Contrary to what a lot of people believe Christmas can actually be quite a good time to sell,’’ he said.

Mr Winter stated there were often less homes on the market and less auctions, so sellers could essentially create their own demand, however you do need to bear in mind that with many taking holidays, there were also fewer potential buyers around…

He offered these tips for sellers on the market over the festive season-

  • Make sure that Christmas celebrations are not at your place this year. Visitors mean chaos and accommodating extra people, which make it difficult to keep the house in tip top shape for open inspections
  • Sellers attitude to price doesn’t need to be different than any other time of the year, but do do your research to see what you can realistically expect to achieve
  • Put up your tree and decorations, but wait until after the marketing photos have been taken! If your home does not sell before Christmas Day nothing says stale more than photos with Christmas decorations in them!!
  • Keep Christmas decorations tasteful!!

Many agents have finalised a sale on Christmas Day or just before, with most just wanting to “get the deal done” ultimately making these purchasers more decisive and as a result, sellers tend to be more flexible on price while buyers are more accommodating.

“It is the strongest run up to Christmas for years. Consumer confidence is high.’’ said Mr Greensill of the local market.

Mr Greensill’s tips for selling at Christmas are-

  • Decorate, but keep in mind you are trying to maximise your appeal to different people, so don’t go over the top and keep it tasteful.
  • Choose a local agent; this is important no matter what time of year.
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